产品的多种特性如何影响消费者的最终态度，费舍宾（ Fishbein）模型给出了相应的解释，以下阐述正确的是： A.模型包含三个变量，分别是属性、信念和权重 B.总体态度=消费者对所有品牌各属性的评价X 该属性的重要性 C.模型中的“信念”因子是对态度对象某一属性的评价 D.模型可以用来测量和比较消费者对于不同产品和品牌的态度

标签： 消费者行为学（湖南大学）章节测试答案

您可能还喜欢...

• 

  What are the major opportunities of Wenzhou enterprises through B&R? A.Internationalization through capital operations, merger and acquisition of overseas companies. B.Use the Belt and Road funds to participate in local infrastructure construction to solve excessive production capacity.隋朝 C.Expand import and export trade. D.Construction of local industrial zones, and use local low labor costs to improve corporate profitability.

• 

  马克思主义是科学真理。 A.错 B.对

• 

  People with disabilities want to be treated like everyone else and given equal opportunities. They do not want （ ）. A.empathy B.symphony C.apathy D.sympathy